LG OFFERS EXTRAORDINARY LIFESTYLE EXPERIENCE IN COLLABORATION WITH MOOOI AT MILAN DESIGN WEEK

Company Introduces Stunning Home Appliances Featuring Moooi's Distinctive Patterns at Must-see Exhibition

SEOUL, South Korea, April 16, 2024 /PRNewswire/ -- LG Electronics (LG), in collaboration with premium Dutch lifestyle brand Moooi, is presenting the 'A Life Extraordinary' exhibition at Milan Design Week (MDW) 2024, running from April 16-21. The exhibition is a fusion of bold aesthetics and advanced technologies, where LG's innovative home appliances meet Moooi's distinctive designs and interior objects, coming together in a stunning showcase of sophisticated home living.

A Must-see Exhibition: Innovative in Home Appliances as Objet d'Art

Moooi's "creative luxury" is immediately apparent in each engaging and elegant display that makes up the memorable exhibit. The Dutch company's curated furniture pieces, lightings, patterns and interior accessories are perfectly paired with a wide range of stylish, premium LG appliances. Among these are the PuriCare™️ AeroFurniture, InstaView™ bottom-freezer refrigerator with MoodUP™, Styler™ clothing management system and Styler ShoeCase. LG's state-of-the-art products and Moooi's designer offerings not only offer convenience and comfort but also create a visually harmonious ensemble that can instantly elevate any indoor space.

Works of Art: LG Home Appliances with Exclusive Moooi Patterns

Following up last year's successful collaboration, LG is introducing even more eye-catching Moooi designs for the PuriCare AeroFurniture at MDW. Moooi's new Silk Bombis patterns, embodying the distinctive appearance and habitat of the silkworm, augment the unashamedly modern styling of LG's table-type air purifier. These patterns infuse the surrounding décor with gorgeous colors and imaginative aesthetics, adding a sense of liveliness.

The LG PuriCare AeroFurniture, with its cutting-edge air purification technologies, convenient functions and a compact, cylindrical form factor, provides cleaner indoor air and a décor-friendly yet highly practical design. In addition to 360-degree air purification for a healthier, more pleasant environment, the AeroFurniture offers a mood lighting feature that allows users to easily alter the ambiance of the room to match their mood or occasion.

Lifestyle Appliances: Harmonizing Design and Tech in an Extraordinary Space

The Milan showcase also puts the spotlight on the evolved design and thoughtful features of groundbreaking LG home appliances, such as the LG InstaView bottom-freezer refrigerator with MoodUP. The impressive new model incorporates an InstaView panel with color-changing LED lighting on its fridge door, and a color-changing MoodUP panel on its freezer door. Users can choose from 438 color combinations for the freezer door and InstaView lighting, giving them considerable scope to customize the fridge's appearance and transform the atmosphere in the kitchen.

Another lifestyle innovation on show in Milan is the LG Styler ShoeCase. The product allows users to display their favorite sneakers as if they were works of art, thanks to its 360-degree rotating turntable and transparent 'display case' panels. The Styler ShoeCase also provides a complete shoe care solution by maintaining the ideal conditions for shoe storage.  Visitors can also explore LG's latest Styler, a steam clothing care solution which blend seamlessly into the visually sumptuous LG x Moooi showroom.  

"Our collaboration with Moooi at Milan Design Week presents an extraordinary experience where technology and design meet, and seamlessly merge," said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. "Leveraging the best of technology and design, we will continue to deliver advanced innovations tailored to the needs and tastes of each customer."

Moooi's exhibition envisioned by LG is being held during Milan Design Week from April 16-21 at the Salone dei Tessuti, 29 Via S. Gregorio, Milan, Italy.

About LG Electronics Home Appliance & Air Solution Company 

The LG Home Appliance & Air Solution Company is a global leader in home appliances, air solutions as well as smart home solutions featuring LG ThinQ. The company is creating various solutions with its industry leading core technologies and is committed to making life better and sustainable for consumers and the planet by developing thoughtfully designed kitchen appliances, living appliances, HVAC and air purification solutions. Together, these products deliver enhanced convenience, superb performance, efficient operation and sustainable lifestyle solutions. For more news on LG, visit www.LGnewsroom.com.

About Moooi

For twenty years, Moooi has inspired and seduced the world with sparkling and innovative designs. The venture founded in 2001 is currently led by Marcel Wanders and Robin Bevers. Moooi is named after the Dutch word for beautiful - Mooi. The third 'O' in the brand name stands for an extra value in terms of beauty and uniqueness. Moooi doesn't tell designers what to do, but listens to what designers want to make, and realises their dreams. Eclectic and always on the edge of commercial reality and cultural interest. To trigger, to create conversation pieces which make your environment more special, a life extraordinary.